MERINTIS BRANDING “KAMPUNG JAHE MOJOKERTO (KJM)” DI DESA GADING KECAMATAN JATIREJO, KABUPATEN MOJOKERTO

Abstract

Gading is a village at sub-district of Jatirejo on Mojokerto district, East java. Gading is the village that had a characteristic as Siborian Region on Mojokerto district, which large is 2011 km2. The main agricultural potency in Gading is cane plantation that is coverage 70% area of Gading and jahe plantation at fields. The growth of economical level in Gading in ten years (2006-2016) is stagnan.This condition caused the increasing of society welfare is not significant, becaused Gading have no some factor can push the local economical growth.The government of Gading had an idea to build some local product with community base, the example is food and beverage products base on jahe. The idea was proposed because Gading had jahe as second main product in agriculture. The idea developed as program for “Village Branding” at Gading base on jahe agriculture. The region in Gading was branding based on jahe processing called as “Kampung Jahe Mojokerto (KJM)”. The stub local product based on jahe processing are wedang jahe, jahe cookies and brownish jahe. This products has sale in regional market at around of Gading. The result of programe are The region of kampong jahe mojokerto, the community product based on herbal are wedang jahe, sinom, temulawak and jahe cookies.The obstacles to developed Gading as center of production of food and beverage based on jahe are the first, the products of food and beverage have no PIRT (certified for food and beverage for community product) and the packaging of products are not attractive to consumers.

Keywords : Kampung Jahe Mojokerto, Mojokerto, herbal food and beverage