IbM-JOINT BUSINESS GROUP"PASTRIES BEPANG OR RENCINA AND OTHER TRADITIONAL CAKES"

Abstract

The joint group of pastries "Bepang or Rencina and other Traditional Cakes" is a business group that is home industry. The main problem of this business is that the product is still large, so it is not interesting to see or to eat it. In addition there is no packing system or packaging that meets the standards of quality marketing, so the product quickly damaged. Other things labeling products have not written down the name of the product, without any expiration date, product composition, product superiority, name making and so on. Another problem faced is the marketing of its products. Previously traded transactions can only be done by face-to-face, while it opens the opportunity to sell over the phone, and even now is very easy and often done via the Internet, such as in facebook account, twitter and others for promotion. Implementation of IbM program is implemented as an effort to empower the KUBE group in the field of entrepreneurship and product marketing through training activities that focuses on business development and marketing. Methods of program implementation that will be conducted are: (1) business management training, (2) Business marketing training, (3) and (4) assistance. All of these methods are a unity of this IbM program. The strategic target audience in this activity is the community of Joint Business Group  belonging to the form of business of  bepang pastry (rencina) and other wet cakes located in Karondoran Village, East Langowan District, Minahasa Regency. The number of trainees is 20 people. The results of the training activities conducted are very positively responded because it is closely related to their daily activities, so that felt is a major requirement. After implementing community service in the form of training, the joint venture groups have been successfully motivated entrepreneurship so as to be able to prepare a business plan, forming the organizational structure of the business group together, making a simple product packaging design.

Keywords:IbM, Joint Business Group