PENINGKATAN PRODUKTIVITAS MASYARAKAT MELALUI INDUSTRI KREATIF DENGAN PEMANFAATAN POTENSI SUMBER DAYA LOKAL DI DESA TIMBUOLO TENGAH GORONTALO

Abstract

The improvement of creative industry is guarantee for the local resources development base, such as it seems on the coconut commodity abundant as in Timbuolo Tengah Village. Coconut is a kind of plants cultivated and having a large benefits. This row input can be utilized by the society group for improving their productivities that supporting them having self-independence on economical aspect. The method used in achieving the aim is empowering the society through knowledge transfer and technology. This method is applied towards the society group target, such as learning strategy and equipping practice, and packaging technique and labeling and determination of length time of saving product (expired), the technique of depending sanitation, and marketing strategy, by being accomplished with the students collaborative with the society target and BP3K , also Guidance of Lecturer (DPL). The result of his activity are (1) the society gets knowledge improvement of the coconut variant product. (2) Obtaining the universal product development of coconuts, (3) increasing society productivity in arranging coconut production, (4) forming the coconut marketing opportunity based on the market segment that had been treated by students collaborative with the society group not only in the government office but also in the tourism area. This is the indication of the society effort sustainability later.

Keywords: Society Productivity, creative industry, the local resources, added economy value.