PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

Anafil indriya, Maya Aresteria, Stacia Reviany Mege

Abstract


Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

Full Text:

PDF

References


Frynas, JG. 2009. Beyond Corporate Social Responsibility, Oil Multinationals and Social Challenges. Cambridge: Cambridge University Press.

Wibisono, Yusuf. 2007. Membedah Konsep dan Aplikasi CSR (Corporate Social Responsibility). Fascho Publishing, Gresik.

Undang-Undang Nomor 47 Tahun 2012 Tentang Tanggung Jawab Sosial dan Lingkungan Perseroan Terbatas.

Untung Budi. 2014. CSR Dalam Dunia Bisnis Ed. I, CV Andi Offset, Yogyakarta

Urip, Sri. 2014. Strategi CSR : Tanggung Jawab Social Perusahaan Untuk Peningkatan Daya Saing Perusahaan Di Pasar Negara Berkembang, Anggota IKAPI, Penerbit Literati Imprint dari

penerbit Lentera Hati, Tangerang Selatan.




DOI: https://doi.org/10.36412/edupreneur.v3i2.2328

DOI (PDF): https://doi.org/10.36412/edupreneur.v3i2.2328.g1374

Refbacks

  • There are currently no refbacks.