PKM KELOMPOK KULINER KECAMATAN PINELENG KABUPATEN MINAHASA

Abstract

The rapid development of technology has affected people's lifestyles where the use of smartphones and online access have become a part of everyday life. The use of technology in the business sector, especially culinary business has begun to be applied by business people and utilized by consumers. Pineleng sub-district as one of the sub-districts in the Minahasa district has many small and medium-sized culinary businesses. One of them is Samsuri Catering, which provides food orders to homes or events. Given its location in the aisle of Pineleng I and still using traditional advertisements through word of mouth, it is rather difficult to market its culinary products. For this reason, community service will be carried out by using existing competencies in information technology to develop business from partners in Pineleng District. With analysis and design in accordance with the culinary products offered, it is proposed to develop a site for online marketing that can be accessed by the wider community and is expected to develop the culinary business owned by partners.

Keywords: Online Marketing, Website, Culinary Business