PENGEMBANGAN MEDIA PROMOSI TERINTEGRASI DAN MANAJEMEN EVENT DESA BUNTU, KECAMATAN KEJAJAR, KABUPATEN WONOSOBO

Abstract

Buntu Village, a small village located in Kejajar Sub-district, Wonosobo Regency. For more than 10 years, the village has been the trusted by many education institutions to be a place for their students to experience living in the village. However, the village itself receives little concern by the government. The purpose of this paper is to maximize the potential of the human resources by sharing knowledge and practical application of event management, and increase the promotion of the village with integrated social media promotion. The method used in this study is consist of four steps, which are in depth interview and observation, socialization and recruitment, focus group discussion, and lastly media promotion and event management training. The result of this study is the formation of a group of local villagers with the motivation to promote Buntu Village. By receiving the training, the group of villagers is aimed to improve the management of “live in” event and also able to integrate the promotion in different social media platform.

Keywords: Event management, social media promotion, destination branding